About us

My name is Justin Pruitt, and I'm a 19-year-old holistic spiritual healer, leader, and star student athlete attending Fayetteville State University. Currently, I'm majoring in Business Marketing with a concentration in Entrepreneurship, driven by my passion to make a positive impact through my business ventures. I am a 5x national business pitch competition winner. I founded "The Lyfe," my own brand, which specializes in organic and chemical-free products prioritizing environmental safety. It's been an incredible journey I started to promote my business on campus and since then, I've been able to achieve remarkable success, making over 500+ sales and securing placement in 5 retail stores around the country. But for me, entrepreneurship goes beyond just making profits. My purpose here is to heal, uplift, and inspire others. To believe in being my most authentic self, as I've seen firsthand that authenticity is the key to success. My philosophy is simple: "Always be your most authentic self. The most genuine, real, and pure will always win in the end."